Real Time Is All the Time

Chapter 11 of "Real-Time Marketing and PR" is titled “Going Mobile, Real Time Is All the Time”. Author David Meerman Scott states “mobile devices are the fastest-growing and most fascinating field in real-time market engagement” (Scott, 138).

An example of taking advantage of going mobile in real-time is Luke Bryan. Luke recently released a new app called Luke Bryan. If you’re wondering, I have the app and am embarrassed to say I even pay $2 a month for it. (I’m a die hard Luke fan). If you’re a Luke lover like me, then the Luke Bryan app is worth every penny. Just saying.

So, the Luke Bryan app is an interactive app designed for fans to get a unique look inside the country singer’s life. The app consists of “in the moment” fan experiences like real-time live streaming, exclusive video, audio and images, fan chats and app-only prizes. All of these features make the app a real-time source of information.

The live streaming feature of the app is a great example of using real-time to market and promote yourself. Luke does live streaming about once a week. Recently, Luke participated in a live question and answer session where fans commented their questions. Of course, questions came flooding in by the thousands but Luke answered as many as he could for the allotted time.

How many other artists take advantage of real-time like that? Giving fans an up-close and personal look into his life makes him seem like a normal person, not a celebrity. What a great way to actively engage fans! Plus, who wouldn’t want to look at him live for 30 minutes? Count me in!

Not only does Luke provide fans with a real-time streaming feature but app users also have the chance to win exclusive prizes. For every performance, Luke offers ticket upgrades through contests. For example: “If you’re at our show in Cleveland, comment on this post with a selfie of where you are and include your section, row and seat number for a chance to get these four pit tickets and a 32 Bridge hat!” Sure enough, four lucky ladies got their tickets upgraded thanks to their real-time engagement.