Scream Queens

“Never enter a room without knocking; Only order Pumpkin Spice Lattes with no foam, 2 shots, at 212°; Tuesdays we wear pink. If you are not wearing the required color, you will be forced to change; Your legs must be clean shaven at all times; You must visit the tanning salon at least 2 times in one week for a ‘healthy glow’.” (Forbes)

Those are the house rules of Kappa Kappa Tau, the sorority house of Fox Network's latest show, “Scream Queens”. “Scream Queens” is a horror comedy centered around a masked killer who terrorizes the sisters of KKT.

“Scream Queens” has definitely targeted the appropriate audience. By using analogies young adults will understand makes it more likely they will watch and enjoy the show. A star studded cast featuring Emma Roberts, Ariana Grande, Jamie Lee Curtis, Keke Palmer, Nick Jonas and Abigail Breslin is a recipe for success alone. Not only is “Scream Queens” using real-life situations and a popular, young cast, “Scream Queens” engages their target audience through real-time engagement and social media.

If my previous blogs haven’t made it clear, real time engagement is an important aspect in communicating and “Scream Queen” gets it. Fox promoted the show at New York Fashion Week where the network distributed blood-colored juice and had a “Scream Queens” ride at Comic Con. This ride sent fans on a 120-foot free fall. Not only did it promote the show, producers recorded the cast riding and later posted the video through various social media platforms.

Creater Ryan Murphy said “the show is by nature about young people and it’s abut how young people communicate. One thing that we really are hitting hard from the pilot on in social media – Instagram, Facebook, Twitter…” (The Wrap). Clues as to who the killer could be will be left on social media sites throughout the season, giving “Scream Queens” a different and unique way to interact with their fans.

On Instagram, “Scream Queens” has racked up over 300,000 followers making Instagram their most powerful social media platform. “Scream Queens” also promoted the season premiere by creating a Snapchat filter for users to use before sending their snaps to other users. By advertising and marketing on so many different channels, “Scream Queens” made a mark during the season premiere.

If you ever get a chance to catch an episode, “Scream Queens” definitely guarentees a good laugh with an intense plot that keeps you guessing until the end. Tune in Tuesday’s at 9 p.m. on Fox and use the hashtag #ScreamQueens.

Let the Good Times Roar

This weekend was homecoming at Ohio Northern University. Homecoming is always one of my favorite weekends. I wish every weekend had the same atmosphere as homecoming weekend. Campus is so alive and buzzing with excitement. You can literally feel the excitement in the air! Alumni, current students, friends, family and faculty are invited to enjoy a memorable weekend at Ohio Northern.  

Homecoming weekend is always packed full of scheduled events. Two of my favorite activities over homecoming weekend are the annual Rosie Bowl tournament and the football game.

Every year Zeta Tau Alpha alumni come back and visit their sisters during homecoming weekend. This year, we had sisters from over 20 years ago visit the house and share their stories. It was awesome to see how close they stayed, even after their time at Ohio Northern. Current sisters and alumni were able to compete in ZTA Delta Theta’s Rosie Bowl tournament. The Rosie Bowl tournament is a powder-puff football game between current sisters and alumni in remembrance of Roselyn Derby. Roselyn was a ZTA Delta Theta alumna who suffered from pancreatic cancer. Shortly after graduation, Roselyn died from her medical condition. Every year the sisters remember Roselyn and her positivity by celebrating the strong sisterhood ZTA provides for thousand of members nationwide.  

Of course, another favorite event of mine is the football game. This year Ohio Northern faced Heidelberg University. The polar bears struggled through the first quarter but picked up momentum to top Heidelberg 34-20. What’s better than a polar bear win on homecoming weekend? Check out the Storify I created. You’ll be able to get an inside look at the football game vs. Heidelberg. A win definitely gave alumni and students something to celebrate.

I’m already looking forward to next year’s homecoming! Until then, let the good times roar.