The Social Media Revolution

When it comes to social media, being able to define your audience and establish a relationship is essential. When you target your audience, you have the ability to understand and cater to their needs. As a company, being able to utilize information about various audiences will give your company the upper hand.

According to Katie Paine, there recently has been a 3-part social media revolution. The three steps are:

• Timeliness has been redefined
• Role of marketing and communications has been redefined
• Most definitions of success are irrelevant

Being aware of these three steps, gives your company the opportunity to engage and market themselves to the appropriate audiences on social media.

Thanks to the real-time aspect of social media, timeliness has been redefined. It used to be OK for companies to take days to respond to customers. Now, social media has made it unacceptable to take longer than a few hours. Social media users are in control and expect answers when they want them.

With the implementation of social media, the role of marketing and communications has also been redefined. Marketing and communications departments need to be aware of social media and the impact it can have on your company. Marketing and communications professionals need to be ready to engage and interact with their customers at any given time.

Most definitions of success are irrelevant unless you are benchmarking and creating measurable goals. You don’t know the true success of social media or any campaign unless you have the statistical data to back it up.

If your company is able to understand and implement successful social media strategies, your company will already be ahead of the game. In today’s ever changing society, it is important to understand your audience and the impact social media can have.