Snapchat is constantly
updating their platform to give users a fresh and unique experience. Snapchat
provides ‘geofilters’, otherwise known as “special overlays for Snaps that can
only be accessed in certain locations.” (Snapchat) Geofilters are a fun
way for users to add a distinctive element onto their snaps.
Ohio Northern students,
Alex Sibila and Nicki McElroy, decided to create a geofilter design. That’s
right… Ada is finally Snapchat official. While in Ada, Snapchat users are able
to swipe right to choose between the two geofilters currently available. Nicki said she “wanted to make something that could
be used everywhere in town, not just on campus.” While Alex “wanted to do it because I thought that it would be something that would bring campus together, and
something that we didn’t have before." (Northern Review)
Sibila's Geofilter |
McElroy's Geofilter |
Snapchat geofilters can be
created by anyone from anywhere. Snapchat provides guidelines which need to be
met in order for a geofilter to go live. Before Snapchat approves of the design, the creator must give an explanation about the design purpose and pinpoint exactly
where the geotag can be used.
Snapchat lists three tips
for hopeful geofilter designers. One, submit a web-optimized, transparent PNG
with a width of 1080 pixels and a height of 1920 pixels. Two, there should be a
buffer zone on the top and bottom of the design and three, avoid borders. Learn
more about Snapchat’s geofilters guidelines on
their website and get creating!
Update! ONU officially has a third geofilter. Go check it out!
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