“Never enter a room without knocking; Only order Pumpkin Spice Lattes
with no foam, 2 shots, at 212°; Tuesdays we wear pink. If you are not wearing
the required color, you will be forced to change; Your legs must be clean
shaven at all times; You must visit the tanning salon at least 2 times in one
week for a ‘healthy glow’.” (Forbes)
Those are the house rules of Kappa Kappa Tau, the sorority
house of Fox Network's latest show, “Scream Queens”. “Scream Queens” is a horror comedy
centered around a masked killer who terrorizes the sisters of KKT.
“Scream Queens” has definitely targeted the appropriate audience.
By using analogies young adults will understand makes it more likely they will
watch and enjoy the show. A star studded cast featuring Emma Roberts, Ariana
Grande, Jamie Lee Curtis, Keke Palmer, Nick Jonas and Abigail Breslin is a
recipe for success alone. Not only is “Scream Queens” using real-life situations
and a popular, young cast, “Scream Queens” engages their target audience
through real-time engagement and social media.
If my previous blogs haven’t made it clear, real time
engagement is an important aspect in communicating and “Scream Queen” gets it. Fox
promoted the show at New York Fashion Week where the network distributed
blood-colored juice and had a “Scream Queens” ride at Comic Con. This ride sent
fans on a 120-foot free fall. Not only did it promote the show, producers recorded
the cast riding and later posted the video through various social media platforms.
Creater Ryan Murphy said “the show is by nature about young
people and it’s abut how young people communicate. One thing that we really are
hitting hard from the pilot on in social media – Instagram, Facebook, Twitter…”
(The
Wrap). Clues as to who the killer could be will be left on social media sites
throughout the season, giving “Scream Queens” a different and unique way to
interact with their fans.
On Instagram, “Scream Queens” has racked up over 300,000
followers making Instagram their most powerful social media platform. “Scream
Queens” also promoted the season premiere by creating a Snapchat filter for
users to use before sending their snaps to other users. By advertising and
marketing on so many different channels, “Scream Queens” made a mark during
the season premiere.
If you ever get a chance to catch an episode, “Scream Queens”
definitely guarentees a good laugh with an intense plot that keeps you guessing
until the end. Tune in Tuesday’s at 9 p.m. on Fox and use the hashtag
#ScreamQueens.
Allie,
ReplyDeleteThis summer I got to see some of the screenings and sets for the filming of Scream Queens and I thought that it looked like a spin off of Pretty Little Liars, but the more I got to hear about the show, it sounded pretty cool. Like you said, with the young cast and the sorority aspect of the show, it definitely is more appealing to our generation and has the analogies we can relate to. I haven't had the pleasure of watching the show yet but it looks really good. Only problem is, I don't do scary shows.
Allie,
ReplyDeleteI agree that Scream Queens has done a lot of networking. I see it every where. I haven't watched it in fear of it being a mock of American Horror Stories mixed with Pretty Little Liars. I think it's great the writers incorporate real life issues. If you recommend it I would maybe watch it if it comes on Netflix.