Developing relations
inside and outside your company is an essential to your company’s success. It
is important public relations practitioners develop relationships within the
community.
Because of social media,
neighbors aren’t always close in proximity. They could be anywhere at any
moment. It is important to define who your neighbors are in order to build
relationships within the community. If you are able to build quality relationships
within the community, your relationships can benefit you in times of crisis. Your
publics will be able to defend your company when things get rough.
According to Katie Paine,
author of “Measure What Matters”, there are six steps to measuring
relationships with communities.
- Agree upon solid measurable tied to bottom line
- Define your publics
- Who or what are your benchmarks?
- Set audience priorities
- Choose measurement tools
- Analyze data
Remember, PR is still PR.
The goal is to build mutually beneficial relationships. Take the initiative today
and begin developing quality relationships within the community. As always, if
you begin developing relationships, be sure to implement a measurement program.
Your relationships are irrelevant if they are unmeasurable. Use Paine’s six tips
for measurement to ensure your community relationships are mutually beneficial.
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